Launched in 2021 to support the arts and cultural industry in a post-pandemic world, Art for hope has given over 100 grants to artists across India. Art for hope is a testament to Hyundai’s belief in the transformative power of creativity and innovation. The program provides a platform and support for undiscovered youth, women, rural and traditional artists to showcase their art, with a vision to induce positive feelings, drive societal change, and build a community connection through art.